New Article in the Harvard Business Manager on Firms' Sustainability Approaches
Jun 29, 2016
More and more firms define a sustainability strategy and commit to
related projects. But does this make sense from an economic perspective?
The recent article by Alexander Zimmermann, Caroline Hermann, Gilbert
Probst, and Paul Ferreira addresses this questions and analyzes how
"moral" and "money"-driven perspectives can be aligned. Zimmermann, A.,
Hermann, C., Probst, G., & Ferreira, P. (2016). Die grüne Hoffnung.
Harvard Business Manager, Juni 2016, http://www.harvardbusinessmanager.de/heft/d-144786044.html